Pioneer Plans to Enter the Digital Camera Industry

Pioneer—a Kanagawa-based consumer electronics company—has set a plan to enter the digital camera industry. Partnering with camera maker Asia Optical, Pioneer will be producing its branded digital cameras in Brazil. Later on, the products are targeted to the Chinese market.

According to the business plan, Pioneer aims to have sales of half a million units by 2015. As Pioneer has been widely renowned for its digital entertainment products—radio, speaker, and TV, for example—it will be interesting to find out what the company may offer to the rapidly growing digital camera industry.

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